SAG-AFTRA Union and Publishers Still at an Impasse Over AI

The ongoing negotiations between the SAG-AFTRA union and game publishers remain stuck in a challenging spot, particularly when it comes to the use of artificial intelligence in voice acting roles. Although there has been some progress, there’s still a considerable distance to cover before reaching a mutual agreement on this contentious issue. The union, representing actors in the gaming sector, initiated its strike back in July 2024, focusing primarily on safeguarding performers’ rights in the age of AI.

SAG-AFTRA has voiced concerns about certain game publishers’ intentions. One significant point of conflict is the desire of some companies to create digital replicas of actors’ voices and reuse them without consent or compensation. This potential misuse highlights the need for stringent AI regulations to protect performers’ rights and livelihoods.

Despite statements from the bargaining group suggesting that a deal might be near, the union strongly disagrees. They urge members to consider an updated comparison chart to see how stark the differences still are between both parties’ proposals regarding AI protections for actors.

The union’s concerns are substantial. They argue that publishers want to exploit past performances, including sourcing work outside existing contracts. This would leave actors unaware of when or how their voice replicas are being used. Furthermore, companies might utilize these replicas even during future strikes, bypassing the actors’ wishes and rights, without any transparency or proper payment for the use of their digital likeness.

While talks with the bargaining group remain unproductive, SAG-AFTRA has found success elsewhere. Over 160 games have now agreed to interim and independent contracts with the union. These agreements, which now generate more revenue than those outside the strike, include the protections SAG-AFTRA argues are both necessary and viable. This success demonstrates that fair terms can indeed be achieved, even as major publishers continue to resist these essential changes.