Highlights from Toy Fair New York 2025

After five long years, I’m thrilled to be back at Toy Fair New York, diving into the world of the latest licensed gaming merchandise. You might wonder why I’ve been away for so long. Let’s just say there was a pretty significant global event around five years ago that put a pause on many things, including this kind of coverage.

Nonetheless, I’m here now, determined to explore every corner of the event to bring you the latest and greatest in gaming merchandise. Naturally, I gravitated towards Nintendo-focused exhibits, but don’t worry, I’ve also kept an eye out for exciting non-Nintendo items as well. Keep an eye out for updates on goodies featuring iconic characters and franchises like Mario, Pokémon, Donkey Kong, Zelda, Fire Emblem, Splatoon, and a host of others!

Just a heads-up—this coverage is still a work in progress. We’re in the midst of gathering details on different companies’ offerings, so be sure to check back frequently for the latest updates from the show!

Here’s a quick peek at some of the companies featured:

– Accutime
– Alliance Entertainment
– Bandai Namco
– Basic Fun! + Good Stuff
– Buffalo Games
– Carrera Revell of Americas
– Clever Idiots
– Epoch Everlasting Play
– FiGPiN
– Funko
– Good Smile
– Great Eastern Entertainment
– Jazwares
– Just Funky
– Little Buddy
– Pyramid America
– TOMY

Stay tuned for more as we continue to showcase all the exciting gaming merchandise at Toy Fair!