Sure thing! Let’s dive in, shall we?
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Okay, so, there’s this production outfit called Lyrical Media. They’re diving into the indie game scene. Exciting, right? Yeah, they’ve cooked up this new branch, predictably named Lyrical Games. Points for creativity, I guess?
Running the show is Blake Rochkind. Heard of him? Used to be with Private Division. And he’s not alone. He’s got a whole squad from Private Division, plus folks who rocked it at Devolver, Humble, and even Microsoft. Sounds like a lineup, doesn’t it?
Anyway—oops, I mean, they’ve got three mysterious projects in the pipeline. Can’t spill the beans yet. But here’s a hint: one’s from the peeps behind Homeworld 3, aka Blackbird Interactive. That should get some gamers buzzing.
Blake’s got a bit to say about their philosophy at Lyrical Games: “We think devs know their own games better than anyone else.” Makes sense, but then again, maybe it doesn’t? Who knows, really.
Now, in today’s world, there’s so much noise. Like, louder than a toddler with a drum set. Some devs might think they don’t even need publishers. And hey, Lyrical wants to be the publisher that devs actually vibe with.
He goes on about this “new normal.” Kind of buzzword-y, but okay. It’s super important, apparently, that devs and publishers see eye to eye from the get-go. Not just on games, but on who they’re targeting and how to hit those marks. Almost like a dating app but for games? Sorry, weird analogy.
So, in the world of high-end indies or this ‘triple-i’ niche (never heard of it? Me neither), they reckon they offer some of the slickest deal terms. Spoiler: they’re not just hunting for developers. They want partners. People who wanna play a big role in showcasing their game. Kind of an artsy team spirit thing.
And get this: devs keep their IP. Pretty sweet, right? Partnerships based on teamwork and being open with each other—that’s their jam.
That’s the spiel from Lyrical Games. Anyway, now I’m thinking about pizza. Hungry work, this.
